Retargeting, also known as remarketing, is a form of online advertising that can help you show your brand/service to your online visitors who did not convert on their first visit. For most websites, an average of only 2% of web traffic converts on the first visit. Retargeting is a process that enables companies to reach the 98% of users who don’t convert immediately.
The short answer is, Yes! Online businesses get 98% of their visitors leaving without converting or making a purchase. 72% of online shoppers abandone their carts, without retargeting only 8% of them return to complete their transactions. With retargeting the percentage of visitors who return to complete the check-out process increases to 26%.In some industries, retargeting can lead to a 147% higher conversion rate over time when combined with prospecting.