Prospecting is a process of attracting new audiences who are likely to convert and become customers. This is done by targeting audiences with online profiles similar to your existing customers. Prospecting on Facebook is called look-alike audiences and it is the first stage in your marketing funnel.
Prospecting is an effective way of attracting new audience because it takes away guess work. Instead of manually setting dermographic and interest values, propsecting systems use online behaviorial targeting & algorithms to serve ads to the right audience, at the right time and on the right device.
Prospecting is powered by large data sets of customer behaviour, intents and online profile. The data is gathered from social networks and other publishers, it is then analysed to identify probable customers.
For the best results always combine prospecting with retargeting. Together, the entire customer lifecycle is taking care of, from brand awareness to conversion or purchase.
Let your retargeting campaigns target prospecting visitors. This way when your prospecting campaigns bring in high quality visitors, your retargeting campaigns can close the deal.
Leverage on discounts, quality advertising images and clear call to actions to get the attention of prospects.